Book Review “Trust Me, I’m Lying: Confessions of a Media Manipulator” is the bestselling book by the marketer, public relations director, and media strategist Ryan Holiday. The book chronicles Holiday’s time working as a media strategist for such clients as New York Times Bestselling authors Tucker Max and Robert Greene as well as American Apparel founder Dov Charney. Trust Me, I’m Lying is a behind the scenes look at the current online journalism system. The book is split into two parts: the first explains why blogs matter, how they drive the news, and how they can be manipulated, and the second shows what happens when this is done, how it backfires, and the consequences of the current media system. Excerpt … “Reporters owe a duty to reality, not to platforms. Bloggers believe the opposite. Then once you understand the limitations of the platform, the constraints can be used against the people who depend on it. The technology can be turned on itself.” Some food for thought from one insight gleaned in reading this book. Recommended read by Matt Hartung.
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